Fourteen Reasons Why Top Communicators Use PIER

PIER is the world's first and only comprehensive, on-demand communication management platform. Used by top communicators for daily and crisis communication, there is simply no faster, better way of getting critical messages to demanding audiences.
 

1) Building Trust – Top communicators understand their most important job is to build trust-in themselves and the organization they represent. They focus on two things to do that. Doing the right things and communicating about them well. PIER doesn't necessarily help them do the right things, but it sure does help them let their important audiences know what they are doing-quickly and efficiently.

2) Communication Efficiency – Quite simply, PIER lets a single communicator do the work of a team. And lets a team do the work of an army. One public affairs officer in a government agency reported what previously took 90 hours with PIER was completed in 15 minutes. How much time and money you save will depend on what you do now and what tasks you assign to PIER.

3) Communicator Control – Today's Internet-based communication tools are powerful, but only if put in the right hands. There is simply no excuse to have to wait for webmasters, IT departments or an over-burdened staff. PIER puts the full power of the Internet in the hands of communicators and organization leaders so they can get critical messages to multiple audiences right now.

4) Information Speed - The instant news world demands instant information. Bloggers and 24/7 news channels won't wait. Your communication technology needs to keep pace and PIER is uniquely capable of helping communicators get the right information to the right people right now.

5) Mass Notification - For PIER, mass notifications using SMS text messaging and text to voice mass callouts are one important element of a complete communication solution. PIER integrates mass notification with other critical communication functions such as information gathering, drafting, approvals, website management and distributions via multiple modes to multiple audience groups. Why? Because notification is NOT communication. It only starts a fast moving process of continuous updates.

6) Comprehensive & Integrated - Two big words that simply means that PIER is unique in providing a single platform that address the full spectrum of communication tasks. The communication cycle includes information gathering, drafting, editing and approvals, distributions, interactive management, and external monitoring. Because PIER addresses and integrates all of these functions, there is simply no faster more efficient way of getting the job of communicating done.

7) Media Management - PIER excels at media management which includes preparing and distributing releases, tracking contacts, developing media lists, planning coverage, and monitoring all forms of media. PIER comes complete with a database of 300,000 reporters and the only single platform media monitoring system available-print, online, blogs and broadcast all from a single pane. Plus, PIER provides AP Planner®, a powerful tool that gives a 12 month look-ahead at the news headlines of tomorrow.

8) Inquiry Management - Coordinating media and stakeholder inquiries is a primary function of PIER with its first and only Inquiry Management system. Fully integrated with all other functions, Inquiry Management allows a dispersed team to track, monitor, respond and report on all journalist, elected officials or other key stakeholder inquiries.

9) Situation Updates - Good decisions require good information. Today, that information has to be available right now. PIER helps incident commanders and executive leadership make the right decisions by facilitating the process of gathering and consolidating critical information. An Instant Situation Update function enables any authorized participant to submit instant reports to a Situation Board that is accessible via web, email or notifications.

10) Multiple Audiences - Most PR technology is focused on media engagement. They are important, no doubt. But so are elected officials, regulators, investors, customers, neighbors, community leaders, and lots more. PIER users have learned to focus their attention on the individuals whose opinion matters most for their future and PIER enables efficient, simultaneous, individually controllable communication with all critical audiences.

11) By Communicators for Communicators - Intuitive and easy to use, communicators instantly recognize that PIER was built by communicators for communicators. The difference is instant familiarity along with seamless workflow.

12) Multi-mode Distributions - In the Old World, you could count on mass media or snail mail to get your messages out to critical audiences. In the New World, no one single form of communication is sufficient. PIER enables simultaneous distribution through email, fax, websites, RSS feeds, social media sites, SMS text, text-to-voice telephone, digital devices, and desktop alerts. The list continues to grow because the options and audience expectations keep growing too.

13) Communication Reporting - You can't manage what you don't measure. Top communicators responsible for a diverse and dispersed communication team can now measure critical communication activities across all units. Web traffic, inquiry volume and response time, media reports, release approvals, web content updates, situation reporting-all this available for instant viewing across a family or network of PIER control centers.

14) Uncompromising Support - Top communicators value PIER not just for the innovative and efficient technology, but because of the dedicated and professional support that comes with every PIER Center. PIER support staff includes some of the world's top communicators with unmatched experience in high profile incidents. PIER, and its network of professional partners, provides strategic support for plans and policies, supports drills and actual responses, plus provides planning, site provisioning, training and 24/7 helpdesk support. PIER becomes part of your team not just to support the technology but to help you build trust each and every day.